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PulpaTronics 2025 Recap

What a year it’s been for us– we uncovered new findings, executed team goals, and pivoted strategies when challenges arose. But most importantly, we have learned a lot as a team, implemented new processes and refined them, so we are excited to continue seeing our product come to life. A lot of hard work went into improving our material R&D, third party validating our metal-free RFID tag performance and sampling our tags with our commercial partners. We can’t wait to see what 2026 holds for us. Stay tuned!

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January

We were listed on UK’s Startups100 list (#48) and wrapped up our 12-month long Innovate UK grant project– Net Zero Living: User-focused design, where we tested parts of our technology at Petit Pli’s flagship store at the Battersea Power Station!

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February

We wrapped up our 4-month program with the CRL Accelerator at Demo Day. We shared our insights at the Sustainable Finance Conference organised by King’s and Imperial. We won Packaging Startup of the Year 2025 at the Packaging Startup Awards, and Chloe was awarded the Rising Star Award, given by IUK Women Innovators in Foundation Industries Awards (WINFI), and the Inspirational Women in STEM and Construction award at the House of Lords.

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March

We joined world-class leaders and CEOs at the Sustainable Markets Initiative. We were selected into Simmons & Simmons’ GreenTech Fund, attended the UUK Chancellors’ reception at the Houses of Parliament to support the work done between universities and startups, and won Vueling’s NextGen Aviation Pitch Challenge at the MWC Conference in Barcelona. And lastly, we were interviewed and featured in the Sunday Times!

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April

We were invited to showcase our innovation to the Global Holdings Board of HSBC through the Undaunted program, and we wrapped up the month winning an award at Innovation Zero World Congress!

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May

Forbes 30u30! Soma & Chloe were on this year’s Manufacturing and Industry list. We were accepted into Green Tech Legal Collaborative. We were one of ten winners for H&M Foundation’s Global Change Award (€200k grant). We completed Diageo’s Fusion programme. Lastly, we won a £5k microgrant through CatalyseHer program

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June

We won €10k from the SantanderX Global Challenge: Circular Economy Revolution. We showcased at the Future Fabrics Expo! 

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July

We had a buzzing office with 6 placement interns from ICL’s EEE and Dyson departments who worked on various projects. We secured B Corp certification.

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August

We completed a project with Hallmark where we replaced the metal wires in interactive cards with our printed circuitry. We refined our business model and built the foundation of our hubspot sales pipeline.

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September

We pitched at London Demo Day and at Sustainable Venture’s investor event. We produced our first ever batch of samples for partner testing.

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October

We exhibited at Dutch Design Week as winners of Secrid Talent Podium, over tens of thousands of visitors stopped by. We pitched at unlock VC in Paris, BE100 in London, RFID Summit at C&A in Dusseldorf, and H&M Foundation’s GCA Summit in Sweden. We also performance tested our tags through third-parties to get a benchmark.

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November

We refined our in-house tag production processes and began testing more tags with commercial partners. We pitched at GIF London. We won £10k from the Santander X UK Awards and are now through to the global competition with a potential to win more.

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December

We pitched at Sie Ventures’ Angel and Demo Days, as well as Outward VC’s Angel event. Our team celebrated this year by outsmarting an escape room and enjoying dumplings!

Looking ahead in 2026:

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  • We’re looking to fundraise in Q2!

  • We've got a few commercial trials in the pipeline, reach out if you're interested!

  • We’re awaiting new machinery to accelerate production.

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Best,

Soma & Chloe

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